Dominic Eggers
Marketing Manager
For me, Nous’ work is about creating positive influence and change in areas that are most important to our clients and our society – we do this best when we make real and lasting connections with people.
Dominic is responsible for marketing, brand development, public relations and delivering enhanced and lasting relationships for Nous clients and partners. He has over 12 years strategic marketing and business development experience with professional services organisations. He has provided significant thought leadership and positive influence to Australian organisations through HR campaigns surrounding: recruitment, engagement and retention of Generation Y employees; managing Australia’s ageing workforce; internet recruitment and emotional intelligence; and development of Nous’ Australian attitudes to health survey.
Project experience
Business development
- proven skills managing integrated marketing and sales campaigns across industry sectors management the sales process and strategic relationship management.
Marketing
- extensive experience in the development and management of marketing strategy in the areas of online media, marketing communications, advertising, branding, merchandising, direct marketing and public/media relations
- strategic brand management from the design and implementation of new brands through to brand enhancement
- development of strategic advertising campaigns
- website review, analysis and promotion through the use of key optimisation strategies and paid online advertising.
Education / accreditation / board membership
- B. Commerce (Finance), Massey University, New Zealand
- B. Commerce (Marketing), Massey University, New Zealand
- Member of the Australian Human Resources Institute
- Member of the Australian Marketing Institute
- Advisory board member with the International Customer Service Professionals.
Past employment
Prior to Nous, Dominic held marketing management positions in Australia, the UK and New Zealand including direct marketing manager with legal publisher Sweet and Maxwell, London, international marketing manager for Spring Group Plc, London and most recently a marketing management position with Drake International, Australia.