Gaya Ananda

Project experience

Project management

• project managed internal marketing programs and events in line with deadlines and budgets, with effective stakeholder consultation
• implemented a successful communications plan to encourage adoption and consistent application of a re-brand strategy using email, the intranet, collateral, one on one and group savvy sessions, and announcements at the monthly staff meeting
• assistant project management of the new Nous website. This involved liaising with the marketing communications manager, practice leaders and the web developers for all copy requirements. Currently involved in the continuous management of the content management.

Reporting

• improved the structure and format of internal financial documents, allowing key trends in the data to be readily identifiable when presented to stakeholders. This involved continuous engagement with practice leaders to outline relevant data and re-coding the CRM database report writer program. Significantly reduced the time required to obtain this data
• collaborated with internal consultants to conduct market analysis with benchmarks against KPIs outlaid in the annual marketing and business development plan. This has involved the design, collation and analysis of internal and external surveys. Developed, implemented and reported progress on the interim and annual marketing plan
• produced a comprehensive set of guidelines (documentation, checklists and an on-line intranet tool) for correct use of the CRM. Designed and facilitated workshops to motivate internal staff to adopt correct behaviour in maintaining the data integrity of the CRM system.

Facilitation

• led internal staff development program on appropriate use of the CRM system with active communication and workshop (and induction) facilitation
• co designed and co-facilitated internal savvy session on correct use of the Nous brand in all communication.

Education / accreditation / board membership

• Bachelor of Commerce (Marketing & Management), University of Adelaide
• Bachelor of Arts (Anthropology and Psychology), University of Adelaide
• Member of Australian Marketing Institute (AMI)
• Member of Asia-Pacific Professional Services Marketing Association (APSMA).

Past employment

Gaya was previously marketing and client development co-ordinator at Nous. Prior to Nous, Gaya worked in a marketing assistant role with a steel manufacturer based in Adelaide, supporting the national sales and marketing manager across sales, marketing, operations and strategy.

Interests

Gaya’s dedication towards positive influence has been through a variety of volunteer efforts with a number of charitable organisations in Australia, India, Sri Lanka and Africa. She also organises fundraisers for The Australian Red Cross, The Cancer Council South Australia and orphanages in Sri Lanka. When she gets the chance to, Gaya loves working on her tan at the beach.