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Greg Joffe

Principal

I work on projects that deliver positive impact for clients and broader stakeholders. This includes a focus on issues that require rigorous strategic analysis combined with a strong understanding of the people and information levers to deliver on the strategy. In policy, I enjoy bridging from academic research and theory to pragmatic policy implementation.

Greg brings a unique set of managerial and commercial insights. He uses his mix of economic, financial, strategic and legal skills to help clients solve complex problems. Greg has a strong record in setting organisational objectives and strategies and working with all levels of the organisation, from the board and senior management teams through to front line operations, to deliver results.

Greg assists private and public sector clients mainly in financial services, energy and government:

  • financial services – leverages his background as an options and oil trader to work on strategy and organisation capability issues in superannuation, broader wealth management, banking and insurance
  • energy – across generation, transmission and distribution and retail
  • government – particularly in housing and homelessness reduction, health and broader social services as well as economic development, trade and investment.

Project experience

Strategy

Greg works with senior executives and boards to develop strategies to successfully compete into the future. This includes:

  • development of a wealth cross sell strategy into business banking
  • using scenarios to examine possible futures and distil appropriate strategies for those futures
  • strategic and corporate planning for a range of energy, health, financial services and government entities
  • expertise in performance measures, working with a range of clients to distil their strategy and identify suitable performance measures to track progress against the strategy.

Policy

  • Return on investment analyses for different programs to reduce homelessness
  • Review of creative industries for the NSW Government and the screen industries for the Victorian Government
  • Development of a framework to identify and highlight good practice arising from the national agreements for the COAG Reform Council.

Governance

  • Works in complex and often emotional environments to identify and implement governance structures that will work (or are often 'the least bad' alternative)
  • Facilitation of workshops and creation of tools such as governance agreements to better align different groups.

Service delivery

  • Design and rollout of simplified business models and business processes for a range of clients. Optimisation of face‑to‑face, call centre and online sales and service delivery improvement.

Education / accreditation / board membership

  • Master of Arts (International Policy Studies), Stanford University
  • Bachelor of Arts (Hons and Departmental Distinction) (Economics), Stanford University
  • Bachelor of Law, University of NSW
  • Secretary and then President of the Stanford Alumni Association of Australia.

Past employment

Greg began his career trading equity options and oil in London and Monte Carlo. He has worked as a solicitor at Freehills and as a management consultant with McKinsey & Company.

Prior to Nous, Greg was the head of strategic development at Austrade for six years. In his last year with Austrade he was also the Chief Information Officer. He led Austrade’s client service improvement program, which raised Austrade’s client satisfaction from 77 to 88.2%, a major improvement for a 1,000 person internationally spread federal government agency. He also worked closely with Austrade’s managing director and board, putting in place programs which increased the number of companies assisted by Austrade through to a sale by 67% over three years.


Interests

Much of Greg’s work is with repeat clients who value his analytical rigor and expertise in developing pragmatic implementable strategy and that he works with them to make it happen. Greg is currently interested in ancient history, in particular the Classical Greek period, and why entities go to war when it contains the seeds of their own downfall.

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