Cross-sell of wealth products and services to business banking customers

Nous worked with one of the four major banks to build the cross-sell of wealth products and services to business banking customers.

Our work included segmentation of the business banking customer base from a wealth needs perspective, identification of the CVP, desired offer and channels for each segment and identification and prioritisation of the key enablers needed to support cross sell. Following the design component, two pilots were run: one for large corporate clients and the other targetted at mid tier business banking clients.

The corporate pilot delivered a 400% increase in sales of business and personal wealth product to this customer group; the mid tier pilot raised referrals from 1 to 4 per partnership per week.